- Working with accommodation operators to ensure CJ’s was included in their service information
- Negotiating partnerships to have a number of operators include a CJ’s deal in their holiday packages
- The creation of a loyalty program for local customer
- Adding a catering was an additional service that was promoted during the bush fires on the Island with CJ’s catering for the SES and Fire Fighters
All of these strategies, have help to raise the profile of CJ’s both as a local business, as well as an essential stop for visitors to Stradbroke Island. Charlie’s experience at working on his consultancy business Karma Lifestyles for a decade before heading to the island, and his understanding and familiarity with working with partners and knowing the importance of networking, have all assisted CJ’s to grow through the tough times. Charlie’s decades of experience are reflected in the advice he gives to other people thinking about starting out in business. He offers this,
If you have got a great idea, certainly do your research, test your product or service if you can, make sure a lot of “somebodies” will want to buy your product or service, get yourself a business mentor, join a local business network, plan ahead and stay focussed on that plan, work hard and have some fun. Make sure your business becomes part of your life and not something you do separately.
Charlie, the founding President of the South East Queensland Indigenous Chamber of Commerce, a position he held for six years, also believes in the importance of business groups. He says he has found that Chambers of Commerce, like the SEQICC,
offer a platform to meet like minded business owners, sharing stories, sharing the ups and downs of business and creating possible potential opportunities
Creating and maintaining a locally driving business raises many challenges. Like cooking a great pizza, Charlie and the whole CJ’s team have spent time working on their recipe and building a great base. We look forward to seeing the next stage of the
pizza delivery business journey.
Image credit: Supplied by CJ’s Island Pizza.